Beth Comstock Quotes

Know thyself. Know the customer. Innovate.

In big companies projects have to scale and Lean Startup help us to do it

Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.

You can’t sell anything if you can’t tell anything.

Some dream in color. We dream in scale.

Marketing is about innovation.

There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare

Mind share before market share.

We seek to be as nimble as a startup.

Our job is to understand where the market is heading and translate that into practical action.

B2B does not mean boring marketing.

An idea doesn’t count if you can’t use it

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

You have to tell a story before you can sell a story.

There is always room in our budget for a little experimentation.