Chip Heath Quotes.
The more hooks an idea has, the better it will cling to memory.
One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.
The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it’s like to LACK that knowledge.
Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.
The most basic way to get someone’s attention is this: Break a pattern.
What’s working, and how can we do more of it?
Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That’s when the Curse of Knowledge kicks in, and we start to forget what it’s like not to know what we know.
To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?
The Aha! experience is much more satisfying when it’s preceded by the huh experience.
Most analysts are SO SMART and have amazing ideas, but they can’t convey their genius ideas to others.
Anger prepares us to fight and fear prepares us to flee.
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
The first problem of communication is getting people’s attention.
The more we reduce the amount of information in an idea, the stickier it will be.
What looks like resistance is often a lack of clarity.
Just look for a strong beginning and a strong ending and get moving.
What questions do I want my audience to ask?
