Raymond Loewy Quotes.
Design is too important to be left to designers.
Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. …It also sells best and looks good.
Noise is a parasite. Anything noisy is poorly designed.
Form, which should be the clean – cut expression of mechanical excellence has become sensuous and organic.
I’ve been accused of being a shell designer – you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
Never leave well enough alone.
People will turn to you, follow you, support you only as long as they are confident that you are doing your best.
The American automobile has changed the habits of every member of modern society.
The world is filled with archaic objects – mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
Good design is not an applied veneer.
It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
There is a frantic race to merchandise tinsel and trash under the guise of ‘modernism.’
I alienated the automotive industry by saying that cars should be lightweight and compact.
It all must start with an inspired, spontaneous idea.
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
The automobile is an American cultural symbol.
Ugliness does not sell.
I believe most in educated intuition, in what you get through profound experience.
The main goal is not to complicate the already difficult life of the consumer.
I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.
If America wants to make “made in America” a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.
I can claim to have made the daily life of the 20th Century more beautiful.
Between two products equal in price, function and quality, the better looking will outsell the other.
